READING

Service Design

Flow: The Psychology of Optimal Experience

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Flow: The Psychology of Optimal Experience

by Mihaly Csikszentmihalyi

The Design of Everyday Things

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The Design of Everyday Things

by Donald A. Norman

Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

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Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

by William Lidwell

This is Service Design Thinking: Basics – Tools – Cases

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This is Service Design Thinking: Basics – Tools – Cases

by Marc Stickdorn

Service Design: From Insight to Implementation

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Service Design: From Insight to Implementation

by Andy Polaine

Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

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Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

by Bella Martin

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Experience Design: A Framework for Integrating Brand, Experience, and Value

by Patrick Newbery

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

by Vijay Kumar

Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design: How to Create Products and Services Customers Want

by Alexander Osterwalder

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